Aerial advertising, also called airplane advertising, has meant that new avenues have opened up for those involved in the marketing side of things. It gives a new definition to an 'open skies' policy as these days, thanks to aerial ads and their aerial banners, the sky is the limit.
The number of companies involved in aerial advertising continues to rise though rising fuel prices have been a small problem. However, the fuel price rise has been catered to by tweaking the advertising rates for the likes of aerial banners. Skywriting too is gaining popularity, especially for products and services geared to children. Kids like nothing more than staring up at the sky and seeing something written out in smoke. Not only does it provide for great entertainment value but the parents are sure to get the message as well.
Sky advertising involved not only the advertising companies but those manufacturing aerial banners. Specialty firms who customize a banner to the client's requirements is a growing sector and can provide handmade, digital and inlaid billboards.
A sky advertising plane generally flies at a speed of about 50 mph. Regulation stipulate that over the water altitude cannot be lower than 500 feet while over land areas, the aircraft has to be flying above 1,000 feet.
Aerial ad rates differ from company to company. Nowadays, companies are prepared to discuss the airplane advertising with the client and talk about preferred routes in order to ensure the customer gets a good deal.
Airplane letter advertising calls for bold lettering, preferably in black or a deep red, colors which can best be seen from the ground.
For a custom graphic banner bright colors are best.
With statistics bombarding advertisers showing aerial ads is the most effective way of getting the message across, aerial advertising is definitely the way to go.
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